 Free Gifts & Complimentary ReGiftables |
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Free Gifts & Complimentary ReGiftables |
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Unique Gift |
Customizing The Freebie Gift OfferingA "" FactsheetA gift box or what ever freebie you are using to create more "Want" in your prospects can be easily customized to show your company's logo, if not on the outside, certainly on the inside. For instance, in the case of the USB flash drive, you might be able to get your company name or website URL stamped on the outside as a customization that reminds your customer how they got that nice USB flash drive they use so often.Another way to customize a gift box offering is to let the buyer decide how they want it customized. This ties into the appeal of establishing their own identity and showing it off to others. So, maybe you can offer different colors or an assortment of different options for your gift box. If you have a drop shipper willing to offer multiple items and work with your accounts this way, it shouldn't be too much additional trouble for you. However, if you are the type that wants to do everything themselves, then you want to be aware that the more options you provide the more work you will have to do to keep track of inventory, understand how to properly load your offering into multiple gift boxes, and different shipping requirements too. So, be careful when you are offering multiple ways to package the gift, unless you know that you have a third party drop shipper who can handle all of that for you. Remember that the more in demand a gift box is, the more you can charge for your product or offering. Like the Ipod example shows, if they are selling like hot cakes, chances are your offering will sell quickly too because it is associated with a good product. Lastly, keep in mind that some packaging is detrimental to the value of your product. For instance, we are seeing a loss of sales in packaged bottled waters. Water, of course, is the real product, but the plastic bottles made it convenient and trendy for a while. Until, the slow-down in the economy, people liked to be seen drinking bottled water. Now, there is more awareness that the plastic bottles these waters come in end up in landfills. Since the demographic for bottled water was typically health-minded yuppies, the packaging now becomes a real obstacle to buying bottled water. The reason is that the gift box is now associated with environmental waste and destruction. So, you will see these people moving away from bottled waters and to either portable, reusable, filtered canisters or choosing different options all together. Here we see how the demographic can influence the value of the packaging too. Ecologically-sensitive people will not opt to buy something they know will contribute to pollution and waste in the environment. You have to know your demographics and be one step ahead of them so that you can provide your offering in an attractive gift box that fits the image of who they are. Next time you are out shopping, see if you can identify some of the variants of this gift box offer. Mary Kaye is now catering to the ecologically-minded demographic by offering to recycle old Mary Kaye compacts. When you turn your old compact in, they are going to provide you with a new one that uses inserts. This not only puts a pleasant free gift in the palm of your hand, but it brands her make-up line as being environmentally-sensitive. It doesn't hurt either that the refills that will go into the new compacts will be Mary Kaye products. While Mary Kaye sells cosmetics, the packaging is now being aligned with a specific demographic of people who are supporting eco-friendly products. |
Unique Gift |
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